Video Spotlight: Simplifying Digital AdvertisingFlashtalking29 Jun 2020Flashtalking29 Jun 2020Flashtalking's commitment to API-driven integrations with leading ad tech partners is revolutionizing how our clients work. "We need to make things as simple as possible for agencies and brands, because digital is complicated enough as it is," says Lucy Hinton, Head of Client Operations - EMEA.
When asked about Flashtalking’s vision, Lucy Hinton, Head of Client Operations - EMEA, proudly reflects. “We, as an independent ad server, have the ability to work across the full ecosystem. We have the opportunity to create real operational efficiencies.”
Flashtalking's commitment to API-driven integrations with leading ad tech partners is revolutionizing how our clients work. Earlier this year, Flashtalking announced a new transformative platform API integration that launched first with The Trade Desk. This DSP Trafficking Automation workflow enhancement significantly reduces trafficking time for programmatic advertisers and their agencies worldwide. Automated workflows between the two platforms breathe new efficiencies into a formerly manual ad-trafficking and campaign management process.
Similarly, Flashtalking debuted our Verification Trafficking Automation integrations with the industry's largest verification players, including Moat by Oracle Data Cloud, DoubleVerify, Protected Media and CHEQ. The integrations enhance agency workflows by drastically reducing manual verification tasks that can introduce human error and delays, and often slow down campaign activations. Automated tag wrapping eliminates the need to manually send tags to verification partners for wrapping, which frees up agency teams to focus on other vital tasks.
Simply put, Hinton says, "We need to make things as simple as possible for agencies and brands, because digital is complicated enough as it is.”
Be on the lookout for more API-driven innovations and partner integrations from Flashtalking in 2020!