Flashtalking, the leading independent ad server, is proud to have been named winner of the Artificial Intelligence Category at the 2020 I-COM Data Creativity Awards. This recognition in data creativity follows our shortlisting at the 2019 I-COM Data Creativity Awards and our Attribution award win in 2018 for our innovative work with IAS, Tapad and Dish Networks.
Flashtalking's winning entry highlights an innovative solution to a longstanding industry challenge. For decades marketers have been attempting to understand not only which creatives perform well, but why? Which elements of the creative were most effective at capturing the audience and driving them to action? Was it the background color, featured object, compelling headline or call to action? And which combinations of these resonated best with each audience the marketer was trying to reach?
The AI Category win celebrates Flashtalking’s innovative Creative Elements solution, which leverages artificial intelligence to finally provide the insights that have eluded marketers to date. Our technology identifies key creative elements in each ad and provides clear, data-driven analysis to determine which of these drove the highest impact for the marketer. Through this new approach, we enable marketers to perform better testing, optimize with greater confidence and deploy stronger creative strategies.
About the Awards
The objective of the I-COM Data Creativity Awards is to acknowledge the most creative people and companies achieving business value and competitive advantage for their clients by leveraging value from data.
